\u003cb\u003eThe real-world guide to selling your services and bringing in business\u003c/b\u003e \u003cp\u003e\u003ci\u003eHow Clients Buy\u003c/i\u003e is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job\u0026#8212;not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. \u003cp\u003eBusiness development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. \u003cul\u003e \u003cli\u003eGet the word out and make productive connections\u003c/li\u003e \u003cli\u003eDrop the fear of self-promotion and advertise your accomplishments\u003c/li\u003e \u003cli\u003eEarn potential clients' trust to build a lasting relationship\u003c/li\u003e \u003cli\u003eScrap the sales pitch in favor of honesty, positivity, and value\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eWorking in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. \u003ci\u003eHow Clients Buy\u003c/i\u003e shows you how to level up and start winning the client list of your dreams.
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