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\u003cp\u003e\u003cb\u003eA comprehensive volume that offers the most current thinking on the practice and theory of engagement\u003c/b\u003e\u003c/p\u003e \u003cp\u003eWith contributions from an international panel of leaders representing diverse academic and professional fields \u003ci\u003eThe\u003c/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c/i\u003e brings together in one volume writings on both the theory and practice of engagement in today\u0026rsquo;s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society.\u003c/p\u003e \u003cp\u003e\u003ci\u003eThe\u003c/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c/i\u003e is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.  The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. \u003ci\u003eThe\u003c/i\u003e \u003ci\u003eHandbook of Communication Engagement\u003c/i\u003e is an important text that: \u003c/p\u003e \u003cul\u003e \u003cli\u003eProvides an overview of the foundations and philosophies of engagement\u003c/li\u003e \u003cli\u003eIdentifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact\u003c/li\u003e \u003cli\u003eIncludes examples of contemporary engagement practice\u003c/li\u003e \u003cli\u003ePresents applications of engagement and technology\u003c/li\u003e \u003cli\u003eOffers insights on the future directions of engagement \u003c/li\u003e \u003c/ul\u003e \u003cp\u003e\u003ci\u003eThe\u003c/i\u003e \u003ci\u003eHandbook of \u003c/i\u003e\u003ci\u003eCommunication \u003c/i\u003e\u003ci\u003eEngagement\u003c/i\u003e offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. \u003c/p\u003e |
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