\u003cp\u003e\u003cb\u003eCritical communication lessons for sustained corporate success\u003c/b\u003e\u003c/p\u003e \u003cp\u003e\u003ci\u003eThe Bullseye Principle\u003c/i\u003e is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these \u0026ldquo;soft skills\u0026rdquo; trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling--it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today.\u003c/p\u003e \u003cp\u003eThe success of any communication rests more on \u003ci\u003ehow\u003c/i\u003e the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you:\u003c/p\u003e \u003cul\u003e \u003cli\u003eMaster the most challenging business interactions\u003c/li\u003e \u003cli\u003eBecome more influential as a leader and communicator\u003c/li\u003e \u003cli\u003eAdopt a 3-step methodology to collaborate more effectively\u003c/li\u003e \u003c/ul\u003e \u003cul\u003e \u003cli\u003eBuild your personal brand and executive presence toward sustained success\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eMost people believe that their communications skills are satisfactory for their jobs--most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion--where your communication fails, it has the capacity to affect the organization as a whole. \u003ci\u003eThe Bullseye Principle\u003c/i\u003e helps you build a robust repertoire of communication skills that put you ahead of the pack.\u003c/p\u003e