\u003cp\u003eAt some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In \u003ci\u003eThe small BIG\u003c/i\u003e, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.\u003cbr\u003e\u003cbr\u003eOffering deceptively simple suggestions and explaining the extensive scientific research behind them,\u003ci\u003e the small BIG\u003c/i\u003e presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. \u003cbr\u003e\u003ci\u003e\u003cbr\u003ethe small BIG\u003c/i\u003e is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.\u003c/p\u003e
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