Inhoudsopgave:
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\u003cp\u003e\u003cb\u003eThe bestselling introduction to designing the written word\u003c/b\u003e\u003c/p\u003e \u003cp\u003e\u003ci\u003eTypographic Design: Form \u0026 Communication\u003c/i\u003e is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.\u003c/p\u003e \u003cp\u003eThis new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes.\u003c/p\u003e \u003cul\u003e \u003cli\u003eUnderstand design factors as they relate to type\u003c/li\u003e \u003cli\u003eExplore communication and typographic messaging\u003c/li\u003e \u003cli\u003eLearn how typography has evolved, and where it is headed\u003c/li\u003e \u003cli\u003eAdopt established approaches to designing with type\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eThe irony of typographic design is that, when done well, it often goes unnoticed--but its impact on a project\u0026rsquo;s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer\u0026rsquo;s arsenal, and \u003ci\u003eTypographic Design\u003c/i\u003e is the complete, practical introduction.\u003c/p\u003e |
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