\u003cb\u003eKick off the cycle of success with serious self-promotion that works\u003c/b\u003e \u003cp\u003e\u003ci\u003eBook Yourself Solid\u003c/i\u003e is a handbook for self-promotion that translates into results. We tend to think of \"busy\" as the equivalent of \"successful\"\u0026#8212;but that's not always the case. The key lies in \u003ci\u003ewhat you're busy doing\u003c/i\u003e. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills\u0026#8212;you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would \u003ci\u003elike\u003c/i\u003e them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field\u0026#8212;and keep the business coming in long-term. \u003cp\u003e\u003ci\u003eBook Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006.\u003c/i\u003e This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. \u003cul\u003e \u003cli\u003eBuild a solid foundation for a stellar public image\u003c/li\u003e \u003cli\u003eEnhance your reputation for trust and credibility\u003c/li\u003e \u003cli\u003ePerfect your pitch and pricing to attract higher-caliber clients\u003c/li\u003e \u003cli\u003eAdopt the six core strategies that will keep you booked solid\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eSpending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. \u003ci\u003eBook Yourself Solid\u003c/i\u003e shows you how to kick off this cycle of success, and maintain it for the long term.
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