Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:â¢\tDigital marketingâ¢\tThe experience economy and services marketingâ¢\tCo-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
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