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Health Communication: Theoretical and Critical Perspectives
Hoofdkenmerken
Auteur: Ruth Cross; Sam Davis; Ivy O'Neil
Titel: Health Communication: Theoretical and Critical Perspectives
Uitgever: Polity
ISBN: 9780745697765
ISBN boekversie: 9780745697734
Editie: 1
Prijs: € 22.77
Verschijningsdatum: 03-04-2017
Inhoudelijke kenmerken
Categorie: Health Care Issues
Taal: English
Imprint: Polity
Technische kenmerken
Verschijningsvorm: E-book
 

Inhoudsopgave:

\u003cp\u003eHealth communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. \u003cbr /\u003e\u003cbr /\u003e This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.\u003cbr /\u003e\u003cbr /\u003e This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.\u003c/p\u003e
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