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Learn how the crisis over digital privacy and manipulation evolved in this âutterly fascinatingâ look at the growth of data mining and analysis (Seattle Post-Intelligencer). Â Award-winning journalist Stephen Baker traces the rise of the âglobal math eliteâ: computer scientists who invent ways to not only record our behavior, but also to predict and alter it. Nowadays, we donât need to be online to create a digital trail; we do it simply by driving through an automated tollbooth or shopping with a credit card. As massive amounts of information are collected, sifted, and analyzed, we all become targets of those who want to influence everything from what we buy to how we vote. Â Clear and âhighly readable,â The Numerati is a look at the origins of our present-day world, the possibilities of the future, and those whoâwhether with good or bad intentionsâprofile us as workers, consumers, citizens, or potential terrorists (The Wall Street Journal). Â Â |
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