The Portable MBA, Fifth Edition, delivers the cutting-edge business theory and practice now being taught at todays top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that schools world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education. Like its predecessors, this new edition delves into all the core topics covered in a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others. Numerous case studies, and first-person accounts from managers and executives at leading companies create a richer understanding of modern business.
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