Inhoudsopgave:
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A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to:\n\n\n * Turning beans into bucks\n\n * Building a winning sales team\n\n * Providing WOW! customer service\n\n\nThe two authors share their inside perspective on running a coffee bar, answering questions such as:\n\n\n * How do I prepare a business plan?\n\n * How do I market my coffee bar?\n\n * What special equipment will I need?\n\n * What will it cost to get started?\n\n * What should I look for when choosing a location?\n\n * How do I roast coffee beans and brew a great cup of coffee?\n\n * What are the 11 steps to WOW! customer service?\n\n * What about expansion and franchising?\n\n\nThe book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar. |
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