\u003cp\u003e \u003cstrong\u003e The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! \u003c/strong\u003e \u003c/p\u003e \u003cp\u003e We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. \u003c/p\u003e \u003cp\u003e How then do we go about transforming people's good intentions into action? \u003cem\u003e Fostering Sustainable Behavior \u003c/em\u003e explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: \u003c/p\u003e \u003cul\u003e \u003cli\u003e target unsustainable behaviors, and identify the barriers to change \u003c/li\u003e \u003cli\u003e understand various commitment strategies \u003c/li\u003e \u003cli\u003e communicate effective messages \u003c/li\u003e \u003cli\u003e enhance motivation and invite participation. \u003c/li\u003e \u003c/ul\u003e \u003cp\u003e The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation. \u003c/p\u003e
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