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Gaining Influence in Public Relations
Hoofdkenmerken
Auteur: Bruce K. Berger; Bryan H. Reber
Titel: Gaining Influence in Public Relations
Uitgever: Taylor & Francis
ISBN: 9781135605308
ISBN boekversie: 9780805852929
Editie: 1
Prijs: € 70.73
Verschijningsdatum: 15-08-2006
Inhoudelijke kenmerken
Categorie: Public relations
Taal: English
Imprint: Routledge
Technische kenmerken
Verschijningsvorm: E-book
Paginas: 288
 

Inhoudsopgave:

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
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