With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, youâll discover how easy it is to market your hometown to potential tourists. Youâll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. Youâll learn ways to improve the âpackagingâ of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., youâll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: âYour City, U.S.A.â You will learn how to arrange a sample âcalendar of events,â how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives youâll find outlined in the book include: how to enhance your cityâs overall environment how to broaden your cityâs economic base while providing for new revenues how to develop your cityâs infrastructure to be visitor-friendly and to increase the length of visitorsâstays how to effectively market your cityâs resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., youâll find tourism a win-win situation: the more you attract tourists the more outside revenue youâll gain. Youâll approach tourism with a confident strategy that guarantees your hometownâs success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
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