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\u003cb\u003ePractical, prescriptive advice on successfully marketing your event planning business\u003c/b\u003e\u003cp\u003eRecent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad.\u003c/p\u003e\u003cp\u003e\u003ci\u003eMarketing Your Event Planning Business\u003c/i\u003e shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more.\u003c/p\u003e\u003cul\u003e\u003cli\u003eIdeal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries\u003c/li\u003e\u003cli\u003eIncludes actionable advice on successfully marketing an event planning business\u003c/li\u003e\u003cli\u003eFeatures illustrative examples, practical tips, and useful checklists and other resources\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003ci\u003eMarketing Your Event Planning Business\u003c/i\u003e is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.\u003c/p\u003e |
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