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Hoofdkenmerken

Auteur:	Kaye Sung Chon
Titel:	The Growth Strategies of Hotel Chains
Uitgever:	Taylor & Francis
ISBN:	9781136752933
ISBN boekversie:	9780789026644
Editie:	1
Prijs:	€ 75.53

Inhoudelijke kenmerken

Categorie:	Hospitality, Travel & Tourism
Taal:	English
Imprint:	Routledge

Technische kenmerken

Verschijningsvorm:	E-book
Paginas:	232

 

Inhoudsopgave:

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how