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Hoofdkenmerken

Auteur:	Raithel, Sascha; Taylor
Titel:	Winning the Advertising Game Lessons from the Super Bowl Ad Champions
Uitgever:	Springer International
ISBN:	9783031775055
ISBN boekversie:	9783031775062
Serie:	Business Guides on the Go
Land van oorsprong:	Switzerland
Prijs:	€ 44.69
Verschijningsdatum:	17-01-2025
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sporting events & management
Geillustreerd:	66 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	152
Hoogte mm.:	210
Breedte mm.:	148

 

Inhoud:

Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns.