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Hoofdkenmerken

Auteur:	Mullin, Roddy; Harper, Colin
Titel:	Shoppernomics How to Shorten and Focus the Shoppers' Routes to Purchase
Uitgever:	Taylor & Francis Ltd
ISBN:	9781032837468
ISBN boekversie:	9781317055204
Land van oorsprong:	United Kingdom
Prijs:	€ 55,49
Verschijningsdatum:	24-06-2024
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Retail sector

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	328
Hoogte mm.:	246
Breedte mm.:	174
Gewicht gr.:	760

 

Inhoud:

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde