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Hoofdkenmerken

Auteur:	Yeung, Peter; Thach, Liz
Titel:	Luxury Wine Marketing The Art and Science of Luxury Wine Branding
Uitgever:	ACADEMIE DU VIN LIBRARY
ISBN:	9781913141578
Serie:	The Classic Wine Library
Land van oorsprong:	United Kingdom
Prijs:	€ 71.50
Verschijningsdatum:	07-02-2024
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Wines
Geillustreerd:	35 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	288
Hoogte mm.:	240
Breedte mm.:	162
Dikte mm.:	29
Gewicht gr.:	614

 

Inhoud:

A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.