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Hoofdkenmerken

Auteur:	Foxall, Gordon R.
Titel:	Theory of the Marketing Firm Responding to the Imperatives of Consumer-orientation
Uitgever:	Springer Nature Switzerland AG
ISBN:	9783030861087
Editie:	2021 ed.
Land van oorsprong:	Switzerland
Prijs:	€ 178.79
Verschijningsdatum:	13-11-2022
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	31 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	376
Hoogte mm.:	210
Breedte mm.:	148

 

Inhoud:

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.