Bestellen Terug

Hoofdkenmerken

Auteur:	Hollifield, C. Ann
Titel:	Media Analytics Understanding Media, Audiences, and Consumers in the 21st Century
Uitgever:	Taylor & Francis Ltd
ISBN:	9781138581050
Land van oorsprong:	United Kingdom
Prijs:	€ 91.49
Verschijningsdatum:	27-06-2023
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Digital animation
Geillustreerd:	13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and white; 19 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	416
Hoogte mm.:	153
Breedte mm.:	229
Dikte mm.:	27
Gewicht gr.:	654

 

Inhoud:

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.