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Hoofdkenmerken

Auteur:	Griffith, David A.
Redactie:	Griffith, David A.
Titel:	Handbook of Research in International Marketing, Second Edition
Uitgever:	Edward Elgar Publishing Ltd
ISBN:	9781849803021
Serie:	Research Handbooks in Business and Management series
Editie:	2 ed
Land van oorsprong:	United Kingdom
Prijs:	€ 242,06
Verschijningsdatum:	30-11-2011
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Postgraduate, Research & Scholarly
Categorie:	Sales & marketing

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	432
Hoogte mm.:	234
Breedte mm.:	156

 

Inhoud:

The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future.