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Hoofdkenmerken

Auteur:	Mohd Suki, Norazah
Redactie:	Mohd Suki, Norazah
Titel:	Handbook of Research on Technology Applications for Effective Customer Engagement
Uitgever:	IGI Global
ISBN:	9781799847724
Land van oorsprong:	United States
Prijs:	€ 432.58
Verschijningsdatum:	04-09-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Tertiary Education (US: College)
Categorie:	Customer services

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	391
Hoogte mm.:	279
Breedte mm.:	216

 

Inhoud:

Presents research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies.