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Hoofdkenmerken

Auteur:	Zhang, James J.
Redactie:	Zhang, James J. (University of Georgia, USA)
Titel:	Sport Marketing in a Global Environment Strategic Perspectives
Uitgever:	Taylor & Francis Ltd
ISBN:	9781032217949
Serie:	World Association for Sport Management Series
Land van oorsprong:	United Kingdom
Prijs:	€ 230.95
Verschijningsdatum:	20-04-2022
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sports management & facilities
Geillustreerd:	25 Tables, black and white; 14 Line drawings, black and white; 14 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	284
Hoogte mm.:	234
Breedte mm.:	156
Gewicht gr.:	700

 

Inhoud:

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.