[Inhoudsopgave]: Chapter 1. Introduction to Pricing Chapter 2. The Foundation of Pricing Chapter 3. Pricing Methods Chapter 4. Pricing Strategies Chapter 5. Pricing Tactics Chapter 6. Revisiting Pricing Chapter 7. Conclusions& Final Words[Flaptekst]: Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy. This book will answer the following key questions: What price can you ask? What pricing strategy will you adopt? Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need. Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released). Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor& mentor.
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