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Hoofdkenmerken

Auteur:	Johnson, Jeffrey K.
Titel:	American Advertising in Poland A Study of Cultural Interactions Since 1990
Uitgever:	McFarland & Co Inc
ISBN:	9780786437979
Land van oorsprong:	United States
Prijs:	€ 59,53
Verschijningsdatum:	29-12-2008
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Advertising
Geillustreerd:	bibliography, index

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	244
Hoogte mm.:	230
Breedte mm.:	166
Dikte mm.:	10
Gewicht gr.:	296

 

Inhoud:

Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.