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Hoofdkenmerken

Auteur:	Waldron, Sangeeta
Titel:	Corporate Social Responsibility is Not Public Relations How to put CSR at the heart of your company and maximize the business benefits
Uitgever:	LID Publishing
ISBN:	9781911671428
Land van oorsprong:	United Kingdom
Prijs:	€ 18,06
Verschijningsdatum:	18-02-2021
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:

Business & the environment, ‘Green’ approaches to business

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	224
Hoogte mm.:	214
Breedte mm.:	137
Dikte mm.:	16
Gewicht gr.:	294

 

Inhoud:

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.