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Hoofdkenmerken

Auteur:	Yang, Jan Y.
Titel:	Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products
Uitgever:	Springer Nature Switzerland AG
ISBN:	9783030507763
ISBN boekversie:	9783030507770
Editie:	1st ed. 2020
Land van oorsprong:	Switzerland
Prijs:	€ 34,26
Verschijningsdatum:	25-08-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	35 Illustrations, black and white; XIII, 173 p. 35 illus.

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	173
Hoogte mm.:	155
Breedte mm.:	233
Dikte mm.:	19
Gewicht gr.:	294

 

Inhoud:

The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.