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Auteur:	Cadeddu, Stephanie B.M.
Titel:	Frugal Innovation and the New Product Development Process Insights from Indonesia
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367662684
Serie:	Routledge Advances in Management and Business Studies
Land van oorsprong:	United Kingdom
Prijs:	€ 70.49
Verschijningsdatum:	30-09-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Small businesses & self-employed

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	270
Hoogte mm.:	155
Breedte mm.:	233
Dikte mm.:	21
Gewicht gr.:	430

 

Inhoud:

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.