Smartbooks

Electronic Word of Mouth as a Promotional Technique New Insights from Social Media

Hoofdkenmerken

Auteur:	Taylor, Charles R.
Redactie:	Taylor, Charles R.
Titel:	Electronic Word of Mouth as a Promotional Technique New Insights from Social Media
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367584764
ISBN boekversie:	9780429780356
Land van oorsprong:	United Kingdom
Prijs:	€ 62.57
Verschijningsdatum:	30-06-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Digital lifestyle

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	168
Hoogte mm.:	246
Breedte mm.:	174
Gewicht gr.:	330

Inhoud:

This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands. A series of articles explores how marketers can use eWOM to help build brands as well as how negative eWOM can be harmful to brands. This book was originally published as a special issue of the International Journal of Advertising