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Hoofdkenmerken

Auteur:	Smith, Ronald D.
Titel:	Strategic Planning for Public Relations
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367903848
Vervangend ISBN:	9781032391168
Editie:	6 ed
Land van oorsprong:	United Kingdom
Prijs:	€ 110,10
Verschijningsdatum:	12-11-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Public relations
Geillustreerd:	43 Line drawings, black and white; 43 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	622
Hoogte mm.:	189
Breedte mm.:	254
Dikte mm.:	40
Gewicht gr.:	1388

 

Inhoud:

This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.