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Hoofdkenmerken

Auteur:	Johnson, William H. A.
Titel:	Managing Global Strategy Developing an Effective Strategy in International Business
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367468552
Land van oorsprong:	United Kingdom
Prijs:	€ 232.50
Verschijningsdatum:	22-10-2020
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	18 Tables, black and white; 34 Line drawings, black and white; 2 Halftones, black and white; 34 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	170
Hoogte mm.:	229
Breedte mm.:	152
Gewicht gr.:	500

 

Inhoud:

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.