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On the Marketisation and Marketing of Higher Education

Hoofdkenmerken

Auteur:	Hemsley-Brown, Jane
Redactie:	Hemsley-Brown, Jane (University of Surrey, UK)
Titel:	On the Marketisation and Marketing of Higher Education
Uitgever:	Taylor & Francis Ltd
ISBN:	9781138953482
Serie:	Key Issues in Marketing Management
Land van oorsprong:	United Kingdom
Prijs:	€ 46.18
Verschijningsdatum:	23-07-2015
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Sales & marketing

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	240
Hoogte mm.:	246
Breedte mm.:	174
Gewicht gr.:	408

Inhoud:

This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.