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Hoofdkenmerken

Auteur:	Motion, Judy; Heath, Robert
Titel:	Social Media and Public Relations Fake Friends and Powerful Publics
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367278984
ISBN boekversie:	9781135005986
Serie:	Routledge New Directions in PR & Communication Research
Land van oorsprong:	United Kingdom
Prijs:	€ 70.49
Verschijningsdatum:	28-03-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Public relations
Geillustreerd:	1 Line drawings, black and white; 1 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	224
Hoogte mm.:	222
Breedte mm.:	141
Dikte mm.:	33
Gewicht gr.:	515

 

Inhoud:

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.