Smartbooks

Successful Social Media and Ecommerce Strategies in the Wine Industry

Hoofdkenmerken

Auteur:	Sznolnoki, Gergely; Thach
Titel:	Successful Social Media and Ecommerce Strategies in the Wine Industry
Uitgever:	Palgrave Macmillan
ISBN:	9781349888139
Editie:	1st ed. 2016
Land van oorsprong:	United Kingdom
Prijs:	€ 66.54
Verschijningsdatum:	01-01-1900
Bericht:	Nog niet verschenen

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Public relations
Geillustreerd:	XIV, 168 p.

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	168
Hoogte mm.:	210
Breedte mm.:	148

Inhoud:

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.