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Hoofdkenmerken

Auteur:	Hemsley-Brown, Jane
Redactie:	Hemsley-Brown, Jane (University of Surrey, UK)
Titel:	Strategic Brand Management in Higher Education
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367139421
Serie:	Routledge Studies in Marketing
Land van oorsprong:	United Kingdom
Prijs:	€ 232.50
Verschijningsdatum:	21-02-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Non-profitmaking organizations
Geillustreerd:	15 Tables, black and white; 11 Line drawings, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	276
Hoogte mm.:	164
Breedte mm.:	241
Dikte mm.:	18
Gewicht gr.:	568

 

Inhoud:

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.