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Hoofdkenmerken

Auteur:	Duncan, Kevin
Titel:	Business Greatest Hits A Masterclass in Modern Busine
Uitgever:	Bloomsbury Publishing Plc
ISBN:	9781408126431
ISBN boekversie:	9781408134375
Land van oorsprong:	United Kingdom
Prijs:	€ 13,30
Verschijningsdatum:	01-09-2010
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Business & management

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	208
Hoogte mm.:	199
Breedte mm.:	130
Dikte mm.:	16
Gewicht gr.:	204

 

Inhoud:

Modern business is a blur of jargon and many books purport to hold the key to success. The working reality is often very different. This book distils and summarises all the best current thinking in marketing so that you can become an authority - and quickly. Books profiled include Nudge, Freakonomics, and Built to Last.