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Hoofdkenmerken

Auteur:	Cadeddu, Stephanie B.M.
Titel:	Frugal Innovation and the New Product Development Process Insights from Indonesia
Uitgever:	Taylor & Francis Ltd
ISBN:	9780367029319
ISBN boekversie:	9780429671180
Serie:	Routledge Advances in Management and Business Studies
Land van oorsprong:	United Kingdom
Prijs:	€ 232.50
Verschijningsdatum:	17-01-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Small businesses & self-employed
Geillustreerd:	12 Tables, black and white; 28 Line drawings, black and white; 28 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	270
Hoogte mm.:	164
Breedte mm.:	241
Dikte mm.:	18
Gewicht gr.:	534

 

Inhoud:

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.