Smartbooks

Wine Tourism Destination Management and Marketing Theory and Cases

Hoofdkenmerken

Auteur:	Robinson, Richard N.S.
Redactie:	Robinson, Richard N.S.
Titel:	Wine Tourism Destination Management and Marketing Theory and Cases
Uitgever:	Springer Nature Switzerland AG
ISBN:	9783030004361
ISBN boekversie:	9783030004378
Editie:	2019 ed.
Land van oorsprong:	Switzerland
Prijs:	€ 202,99
Verschijningsdatum:	08-07-2019
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Wines
Geillustreerd:	35 Illustrations, color; 8 Illustrations, black and white; XXXIX, 621 p. 43 illus., 35 illus. in color.

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	621
Hoogte mm.:	157
Breedte mm.:	217
Dikte mm.:	44
Gewicht gr.:	980

Inhoud:

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g.