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Hoofdkenmerken

Auteur:	Taylor, Charles R.
Redactie:	Taylor, Charles R.
Titel:	Electronic Word of Mouth as a Promotional Technique New Insights from Social Media
Uitgever:	Taylor & Francis Ltd
ISBN:	9781138360907
Land van oorsprong:	United Kingdom
Prijs:	€ 230.95
Verschijningsdatum:	16-10-2018
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Digital lifestyle

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	168
Hoogte mm.:	182
Breedte mm.:	254
Dikte mm.:	16
Gewicht gr.:	452

 

Inhoud:

This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands. A series of articles explores how marketers can use eWOM to help build brands as well as how negative eWOM can be harmful to brands. This book was originally published as a special issue of the International Journal of Advertising.