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Hoofdkenmerken

Auteur:	Mullin, Roddy; Harper, Colin
Titel:	Shoppernomics How to Shorten and Focus the Shoppers' Routes to Purchase
Uitgever:	Taylor & Francis Ltd
ISBN:	9781472424853
Land van oorsprong:	United Kingdom
Prijs:	€ 230.95
Verschijningsdatum:	28-08-2014
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Customer services

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	330
Hoogte mm.:	179
Breedte mm.:	245
Dikte mm.:	26
Gewicht gr.:	878

 

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What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.