Smartbooks

Managing Electronic Media Making, Marketing, and Moving Digital Content

Hoofdkenmerken

Auteur:	Van Tassel, Joan
Titel:	Managing Electronic Media Making, Marketing, and Moving Digital Content
Uitgever:	Taylor & Francis Ltd
ISBN:	9781138442979
Land van oorsprong:	United Kingdom
Prijs:	€ 300.00
Verschijningsdatum:	03-07-2017
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Media studies

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	432
Hoogte mm.:	235
Breedte mm.:	191
Gewicht gr.:	960

Inhoud:

Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.