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Hoofdkenmerken

Auteur:	Smudde, Peter M.
Titel:	Public Relations as Dramatistic Organizing A Case Study Bridging Theory and Practice
Uitgever:	Hampton Press
ISBN:	9781572739543
Land van oorsprong:	United States
Prijs:	€ 88,66
Verschijningsdatum:	30-08-2011
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:

Public relations

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	252

 

Inhoud:

Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.