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Hoofdkenmerken

Auteur:	Gallagher, John P.
Titel:	Expert Systems for Scanner Data Environments
Uitgever:	Springer
ISBN:	9789401057462
Serie:	224 pages, XIII, 224 p.
Editie:	Softcover reprint of the original 1st ed. 1990
Prijs:	€ 128.52
Verschijningsdatum:	06-10-2012
Bericht:

Inhoudelijke kenmerken

Leesniveau:	P
Categorie:	Operational research

Technische kenmerken

Verschijningsvorm:

Paperback / softback

 

Inhoud:

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

 

Inhoudsopgave:

Netherlands